Search-to-Sales

A group mentorship program for coaches and course creators who want to be found - and paid - on repeat. 

Backend systems • AI-era visibility • Revenue that runs itself

Get found by AI    •   Get paid consistently   •   No hustle required

Photo of Dr. Tonya Lawson (Creative SEO Coach) sitting on a couch holding a mug of coffee

SOUND FAMILIAR?

You're great at what you do.
But visibility? Revenue consistency? That's a 
different story.

You've done the work. You've built the offer. You've showed up on Instagram until your eyes glazed over. And yet, every month still feels like starting from scratch.

You're constantly creating content but it disappears into the void — no search engine, no AI tool, no algorithm is sending you consistent traffic.

Your income is unpredictable. Some months are great. Others make you wonder if you should update your LinkedIn. You're tired of the feast-or-famine cycle.

You have no idea if your backend is actually set up to convert. Funnels, email sequences, sales pages — it's all a bit duct-taped together and you know it.

You've tried "posting more." You've tried new platforms. You've tried a dozen strategies. Nothing is producing the predictable results you're after.

Here's the truth nobody is telling you

Visibility without a backend is just noise. A backend without visibility is a well-kept secret.

You need both. And in the age of AI search, you need them built the right way — so you get found by the right people, in the right places, and your systems do the selling once they arrive.

That's exactly what Search-to-Sales is designed to do.

Tonya Lawson holding a book with fairy lights coming out of it.

INTRODUCING

The group mentorship program that connects discoverability to dollars — on autopilot.

Search-to-Sales is a high-touch group mentorship for coaches and course creators who are done winging it. We build the backend systems and AI-era visibility infrastructure that turn your expertise into predictable, scalable revenue — without burning yourself out to get there.

This isn't another course you'll bookmark and never finish. This is a done-with-you build — strategy, execution, accountability, and expert eyes on your business for an entire year.

THE THREE PILLARS

AI-Era Visibility

Google is changing. ChatGPT, Perplexity, and AI-powered search are changing how your ideal clients find answers — and experts. We make sure you're the answer they find. SEO, AI search optimization, and a content strategy built for discoverability in traditional search and on ChatGPT.

Backend Revenue Systems

The unsexy stuff that makes the money: funnels, email sequences, sales pages, offer architecture, and automation. We audit what you have, fix what's broken, and build what's missing — so your business keeps converting while you're offline.

Predictable, Recurring Revenue

No more feast-or-famine. We map out your revenue model, create a visibility ecosystem that feeds it, and build the systems to sustain it — month after month, without you needing to show up everywhere, all the time.

WHAT'S INCLUDED

A full year of done-with-you building.

This is not a group program where you get lost in the crowd. Search-to-Sales is intentionally intimate, strategic, and hands-on.

Bi-Monthly Group Strategy Calls

We look at what's working, what's not, and what we're building next. Every two weeks, you get focused direction and expert feedback on your specific business.

AI Search & SEO Visibility Audit

We start with a deep dive into how (and whether) you're showing up in search — including AI search tools — and build a roadmap to fix it.

Backend Systems Build & Review

Funnels, email sequences, sales pages — we audit your existing backend and build out the pieces that are missing or underperforming.

Content & Visibility Strategy

A custom content roadmap built for AI-era discoverability — so every piece of content works harder and longer for your business.

Slack Access Between Calls

You're not waiting weeks to get unstuck. Ask questions, share wins, and get feedback as you build between our sessions

Revenue Model & Offer Architecture

We map out your full revenue ecosystem — from visibility to conversion — and make sure your offers are priced, positioned, and sequenced to maximize income.

Access to Passive Income Academy

Full access to Tonya's signature course on building passive revenue systems for coaches and course creators as well as other trainings.

Quarterly Revenue & Visibility Reviews

Every 90 days, we zoom out. We review your data, adjust your strategy, and plan the next quarter so you're always moving with intention.

Is this for you?

Search-to-Sales is built for the coach or course creator who is done playing small — and done doing it the hard way.

✅ This IS for you if…

You're an established coach or course creator earning revenue, but frustrated by inconsistency

  You're ready to stop relying on hustle and start building systems that work without you

You know your backend needs work but you're not sure where to start

You want to show up in AI search results and organic discovery, not just social media

  You're action-oriented, coachable, and ready to commit to 12 months of focused growth

🚫 This is NOT for you if…

  You're looking for a quick fix or a magic        formula that works overnight

You want to be told exactly what to post every day (we build strategy, not dependency)

  You're not willing to implement between calls

 You expect results without doing the work

✕  You're just starting out with no offer or         audience yet (this is for those in the growth phase)

WHAT CLIENTS ARE SAYING

You helped me so much with SEO for my website and I can’t thank you enough for all the knowledge you helped me with because it really made a big difference.

Elizabeth, Course Creator

I have had people that have found me, not through Google anymore, but through asking ChatGPT. I think that’s awesome.

Molly, Voice Coach

The way you teach SEO is so comprehensive and makes it really clear and easy to understand! Even running an agency that literally does SEO, this is my new go-to for staying up to date on things.

Nicole, Agency Owner

THE INVESTMENT

One year to build the business that 

runs itself.

Search-to-Sales is an application-only group mentorship program. Spots are intentionally limited so every client gets the attention and support their business deserves.

Search-to-Sales Mentorship

$115/month

$1,197 pay in full option

✓24 Bi-Monthly group calls

✓AI Search & SEO Visibility Audit

✓Backend systems build & review

✓Content & visibility roadmap

✓Voxer/Slack access between calls

✓Quarterly revenue reviews

✓Full access to Passive Income Academy

Search-to-Sales Elite

$4,000

Payment plans available

✓12 Monthly 1:1 calls for personalized support

✓24 Bi-Monthly group calls

✓AI Search & SEO Visibility Audit

✓Backend systems build & review

✓Content & visibility roadmap

✓Voxer/Slack access between calls

✓Quarterly revenue reviews

✓Full access to Passive Income Academy