The Second Act Entrepreneur

Reclaim your confidence and become a successful, self-sufficient woman in the second half of your life.

Your Second Act Starts Now!

Maybe your kids just left home, and the house feels too quiet…

Maybe your marriage ended, and you're facing a future that you didn’t plan for...

Maybe a job loss or a chronic illness just wasn’t on your bingo card for this year…


Whatever brought you here, I want you to read this and know this isn’t the end of your story.

It’s the start of a new chapter, and YOU get to write it, however you want to!!


If you’re a Gen X or elder millennial woman navigating a big life change, welcome. Everything I do here is done for you specifically. 🤎 

Where are you in YOUR Second Act?

Newbie Nina

The internet just landed me here and I’m curious where to even start navigating this whole “Starting my own thing” thing!

Prove-it Patty

I have an offer (or badass idea for it) but want to make sure I’m going about it the right way and that it can actually sell

Sasha Sales

I’m up and running but now I need to get more sales! I'm seriously committed to my business and I'm ready to take it to the next level. 

Tonya Lawson, The Second Act Entrepreneur wearing a green top with her chin on her hand smiling
Hey There! I'm
Tonya Lawson

And I’ve run my own business for almost 30 years.

I built it, grew it (more than once, in three different cities), and leaned on it to support my life.  Then, at the age of 47, a cancer diagnosis turned my world upside down. 

I couldn’t work for several months. Hospital bills and chemotherapy ate away at my savings.  By the end of treatment, I was left with no hair, a body that didn’t work the same way anymore, and a business that was just barely getting by.

My new body forced me to change how I did business.

Not just tweak it a little - but rebuild it from the ground up.  I had to change my systems, my strategy, and the way I showed up for myself every single day. 

I know what it’s like to rebuild your health, your finances, and your identity all at the same time, because I’ve lived it.

My cancer experience is exactly why I do what I do now.  I help other women build businesses that don’t just survive a season of upheaval, they carry you through it and out the other side stronger and more self-sufficient than ever before!!

Because why build a business based off hustle culture, marketing bro, work 25/7 methods, when you can build a business that works with, and supports, the life you want to live and the energy levels and time you actually have instead.

Build a Business That Actually Supports Your Life

Whether you’re here because you’ve received a life-changing diagnosis like me, you’re navigating a divorce, job loss, or your kids moved out, and you’re lost, thinking: now what? This is a safe space for you.

Together, we can build a profitable business that will give you actual financial independence so you can pay your bills, reclaim your confidence, and become a successful, self-sufficient woman in the second half of your life.  

This isn’t about hustle culture, it's not therapy, and it's not starting from a place of scarcity.  

It's about taking what you already know, what you’ve already lived, and turning it into something sustainable (and profitable)!

Whether you’re just starting to think about what’s next or you’re ready to start building your next chapter, I’m here to help you get there.

What Others Say

"

You helped me so much with SEO and I can't thank you enough for all the knowledge you helped me with because it really made a big difference.


Elizabeth Davis

 / Course Creator

"

Thanks to all your feedback, we got not only new leads, but 11 new SALES in only ONE WEEK after opening up our online shop!! Thank you!!!


Nicole Riccardo

/ Agency Owner

"

Tonya’s teaching style is approachable and helpful. After taking Lead Lab, I had so much clarity about my next step. Just what I needed!


Shannon Hale

/ YouTuber 

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