Becoming an Amazon Affiliate: How to Get Your First 3 Sales

Are you struggling to break into the world of Amazon Affiliate Marketing? You’ve set up your account, chosen your products, and created content, but you just can’t seem to get those first 3 sales. 

You even got your mom and sister to buy something through your link but still didn’t get credit for the sale because somehow Amazon just knows.

It’s not just you. Many aspiring affiliates face this exact same challenge. The digital landscape is crowded, and standing out seems like an impossible task, and you just can’t seem to find that secret sauce.

Your worries are over!  This guide will show you exactly how to get your first three Amazon sales as an Affiliate. We’re going to walk you step-by-step through the strategies to transform your approach and finally get approved as an Amazon Associate. 

Introduction to Amazon Affiliate Marketing

Amazon Affiliate Marketing stands as one of the easiest opportunities for those aiming to generate a stream of passive income online. This enticing program, officially known as the Amazon Associates Program, opens the doors for bloggers, influencers, and website owners to monetize their traffic. By creating content that recommends products from the vast Amazon marketplace, affiliates can earn commissions on qualifying purchases made through their unique tracking links. 

As the digital landscape continues to flourish, tapping into this form of affiliate marketing offers a valuable avenue to not only deliver value to your audience but also to establish a sustainable passive income stream with potentially lucrative outcomes.

Key Takeaways:

  • Amazon Affiliate Marketing: An accessible avenue for creating passive income through online content creation.
  • Monetization Model: Earn commissions by promoting Amazon products to your audience.
  • Strategic Approach: Success hinges on proper niche selection, quality content, SEO, and audience engagement.

How the Amazon Affiliate Program works

The Amazon Affiliate program, also known as Amazon Associates, is a form of affiliate marketing that allows participants to earn commissions by referring customers to Amazon’s website. Affiliate marketers sign up for the program and receive unique affiliate links that track their referrals. Whenever someone clicks on one of these links and makes a purchase on Amazon, the affiliate earns a percentage of the sale in the form of a commission. This program is popular for its ease of use and the wide array of products available for promotion.

Amazon Associate vs. Amazon Influencer Programs

While the Amazon Associate program is open to almost anyone who operates a website or blog, the Amazon Influencer Program is tailored for social media influencers with a considerable following. Influencers get a personalized storefront on Amazon and can share products with their audience through direct links on social media platforms. This allows influencers to curate a list of products that reflects their brand and recommend items their followers might enjoy. In essence, while Associates focus on content creation for their websites with integrated affiliate links, Influencers leverage their social media presence to drive traffic to their Amazon storefronts, both aiming to generate affiliate sales.

Choosing the Right Niche

The cornerstone of successful affiliate marketing is niche selection. Your niche determines the focus of your content, attracts a specific audience, and sets you apart from competitors. A well-chosen niche taps into a specific interest or need, making it easier to engage and convert readers into buyers. To ensure profitability, look for niches with high demand and reasonable competition.

When selecting a niche for the Amazon Affiliate program, consider your own passions and expertise. This personal connection fosters authenticity, which resonates with readers. For example, if you have a background in fitness, a niche in exercise equipment could be a perfect match. Next, conduct market research to assess the viability of potential niches. Tools like Google Trends and keyword research software can reveal what audiences are searching for and the level of interest over time.

Another tactic is to identify gaps in the market. If there’s an area with growing interest but few high-quality affiliates, it could be an excellent opportunity. Finally, be mindful of commission rates and product prices. Higher-priced items may offer larger commissions, but they often have a longer sales cycle. Conversely, products that are too cheap may require higher volumes to generate significant income. The goal is to find a balance that satisfies market demand, aligns with your personal brand, and offers a realistic path to affiliate sales.

Setting Up Your Amazon Affiliate Account

  1. Visit the Amazon Associates homepage: Start by navigating to the Amazon Associates website. Find the ‘Sign Up’ button and click on it to begin the process.
  2. Create or use your existing Amazon account: If you already have an Amazon account, you can use it to sign in. Otherwise, you will be prompted to create a new one.
  3. Enter your account information: Provide details such as your name, address, and phone number, as well as the main contact for the account.
  4. Website and mobile app list: You’ll need to list the websites and/or mobile apps where you plan to promote Amazon products. Ensure that they meet Amazon’s content guidelines.
  5. Build your affiliate profile: Complete your profile by answering questions about your websites or mobile apps, including topics you cover, the types of products you intend to list, and your traffic and monetization strategies.
  6. Verify your identity: Confirm your identity via a phone call or text message to ensure the security of your account.
  7. Choose a payment and tax method: Provide information on how you would like to receive your affiliate payments and fill out the necessary tax information forms.
  8. Explore the Amazon Associates dashboard: Once signed up, familiarize yourself with the Associates Central dashboard. This is where you can generate your affiliate links, track your performance, view earnings, access promotional materials, and find resources for optimizing your affiliate strategy.
  9. Generate affiliate links: Use the Product Linking tab in the dashboard to search for products and click ‘Get Link’ to generate your unique affiliate links. You can then embed these links in your content.
  10. Review the program policies: Important for maintaining good standing, review Amazon’s Affiliate Program operating agreement to ensure all promotional activities follow their guidelines.
  11. Start promoting and tracking your progress: Begin promoting Amazon products on your chosen platforms. Keep an eye on the reports section in your dashboard to monitor clicks, sales, and overall earnings.

Creating Compelling Content

The linchpin of any affiliate marketing endeavor is undoubtedly content creation. It isn’t simply about generating a volume of content; it’s about crafting quality content that resonates with your audience, keeping them coming back for more, and building the trust necessary to convert their interest into sales. Keeping your content informative, entertaining, and valuable will position you as a go-to source in your chosen niche.

To create content that truly attracts and engages your target audience, start with detailed keyword research. Understand the topics and questions your audience is searching for online. Then, develop content that answers these queries comprehensively and insightfully. Employ a variety of content formats to cater to different preferences—blog posts, videos, infographics, and podcasts can all be part of your arsenal.

Ensure your content reflects a blend of your unique personality and practical advice. Integrating personal anecdotes and experiences can go a long way in creating a meaningful connection with your audience. It’s this authentic voice that will help your content stand out in a sea of competitors.

Remember, engaging content often includes visuals, such as images or videos, to break up text and make it more digestible. Utilize lists, subheadings, and bullet points to improve readability, and ensure each piece has a clear call-to-action. Whether it’s encouraging comments, sharing the content, or considering a product purchase, guiding your readers on what to do next is fundamental in driving sales.

Finally, don’t forget to keep a consistent content publishing schedule to maintain audience interest and ensure your site remains fresh and relevant. The balance between quantity and quality is delicate, but once mastered, it sets the stage for a successful Amazon Affiliate career with a thriving, engaged community at its core.

Product Reviews and Recommendations

Delving into the world of affiliate marketing, particularly with the Amazon Affiliate Program, requires more than just a selection of products to promote. The real conversions happen when potential buyers feel a connection to the product through honest and informative product reviews and personal recommendations. These elements can significantly amplify affiliate sales due to the trust factor they build with your audience.

A genuine product review that highlights both the pros and cons of an item can guide consumers through their purchasing decisions, helping them feel more confident and reassured. By incorporating personal experiences, you demonstrate that you have firsthand knowledge of the products you’re promoting, which reinforces your credibility and the level of trust your audience has in your recommendations.

When crafting your reviews, make sure to include detailed descriptions, photographs, or even videos of the product in use. This gives a tangible sense of the product’s functionality, design, and benefits. In addition, applying SEO-friendly practices in your content can help your reviews gain visibility on search engines, attracting more traffic to your site or social media platform.

To enhance trustworthiness further, it’s also essential to disclose the nature of your affiliate relationship with Amazon transparently. This openness not only adheres to legal requirements but also establishes a sense of honesty between you and your audience. When visitors to your site or followers on social media perceive that integrity and authenticity guide your reviews, they are more likely to make a purchase through your affiliate links, leading to your commission earnings.

SEO and Traffic Generation

Understanding the intricacies of Search Engine Optimization (SEO) is pivotal for driving traffic to your affiliate content. SEO encompasses the methods and tactics used to ensure that your website and its content are attractive to search engines, which in turn, ranks your site higher in search results. This visibility is crucial, as higher rankings typically lead to more clicks and, ultimately, higher affiliate sales. To better understand SEO, download our free guide.

Initiate your SEO campaign by conducting thorough keyword research. Identifying the right keywords—those which your potential customers are using to search for products or information online—allows you to tailor your content to match their queries. Using tools specifically designed for keyword research, like Ahrefs and Ubersugges, can provide insights into search volumes, competition levels, and keyword relevance.

Once you have your keywords, infuse them naturally into your content, including titles, headings, and meta descriptions. This not only makes your content more relevant to search engines but also improves user experience by highlighting the value your content offers.

Content quality cannot be overstated. Search engines prioritize sites that offer valuable, high-quality, and original content. Aim to provide helpful information that answers questions, solves problems, or offers insights, which will make your content more link-worthy and shareable—the hallmarks of content that ranks well.

Improving your site’s user experience (UX) is another SEO strategy integral to success. Ensure that your site is mobile-friendly, loads quickly, and presents an intuitive navigation structure. A well-structured, fast-loading website reduces bounce rates and encourages users to spend more time exploring your content, signaling to search engines that your site is a valuable resource.

Finally, link building should be a key part of your SEO strategy. Acquiring high-quality backlinks from reputable sites not only drives direct traffic but also boosts your site’s authority in the eyes of search engines. Building relationships within your niche, creating shareable content, and guest posting on other sites can all contribute to a robust backlink profile.

Incorporating these SEO best practices will not only aid in attracting organic traffic but also set a strong foundation for your affiliate marketing efforts, leading to increased visibility, credibility, and affiliate sales over time.

Leveraging Social Media

Social media is another great way to get eyes on your website and get those first three Amazon sales. You can use any (or a combination) of the following to draw more people to your website.

  • Building Brand Awareness: Utilize social media to create a recognizable brand around your affiliate content, which helps establish trust and authority in your chosen niche.
  • Sharing Engaging Content: Post engaging content that provides value to your followers, such as informative articles, appealing visuals, tips, and how-to guides related to the affiliate products you promote.
  • Product Promotion: Use social media to promote affiliate products directly by sharing links to your review or content pages, ensuring that you comply with the platform’s regulations on promotional content.
  • Utilizing Hashtags: Take advantage of trending and relevant hashtags to increase the visibility of your posts to users who are interested in your niche or searching for specific products.
  • Storytelling: Share stories that relate to the products you are promoting to create an emotional connection with your audience, which can lead to higher engagement and conversion rates.
  • Engaging with Audience: Encourage interaction by responding to comments, messages, and feedback. Audience engagement can foster a community around your brand and improve trust.
  • Running Contests and Giveaways: Organize contests and giveaways that require participants to share your content or tag friends, which can quickly expand your reach and attract potential buyers.
  • Paid Advertising: Invest in targeted social media adverts to promote your affiliate products to specific audience demographics who are more likely to be interested in your niche.
  • Collaborating with Influencers: Partner with influencers who can present your affiliate products to a wider and often more engaged audience.
  • Retargeting Campaigns: Use retargeting strategies on social media to re-engage users who have previously shown interest in the affiliate products you promote.
  • Analytics and Feedback: Regularly review analytics provided by social media platforms to understand the performance of your promotional efforts and make data-driven adjustments.

Optimizing for Conversions

To optimize your affiliate content for better conversion rates, it’s critical to pay attention to the overall layout and design of your site. A clutter-free, visually appealing environment allows visitors to navigate your content with ease, directly influencing their willingness to click on affiliate links. Make sure that your webpages load quickly and are mobile-responsive, as a significant portion of users access content on their mobile devices.

Integrating effective calls-to-action (CTAs) is another critical factor. Each CTA should be prominently placed and crafted to stand out from the surrounding content, yet it must feel seamless within the overall context. Using action-oriented language like “buy now,” “learn more,” or “get the deal” can create a sense of urgency and encourage clicks. Test different CTA placements and colors to determine what works best for your audience.

Example of an Amazon Product Review on a blog post.  The product is Scott's Turf builder grass seed.
Amazon Product Review Example With Call To Action

User experience is at the heart of conversion optimization. The path from content consumption to product purchase should be as straightforward as possible. Minimize the number of clicks required to reach the affiliate product page, and make sure any affiliate links are working correctly. Pay attention to the readability of your content, using subheadings, bullet points, and images to break up text and convey information quickly.

Finally, trust is a critical component of conversion. Clearly disclose your affiliate relationship and only recommend products you genuinely believe in. Providing honest reviews, including any potential downsides, will help build credibility with your audience and can lead to higher conversion rates in the long run.

Tracking and Analyzing Performance

In the realm of affiliate marketing, tracking sales and analyzing performance are crucial for understanding what resonates with your audience and which tactics drive revenue. By meticulously examining your affiliate links’ performance, you can ascertain which products are popular among your audience and which content garners the most attention. Utilizing the comprehensive tracking tools provided by the Amazon Affiliate Program allows you to access detailed reports on clicks, conversions, and earnings. These insights can inform decisions regarding content updates, promotional tactics, and niche exploration.

Example of Amazon Dashboard

The key to leveraging Amazon’s tracking tools lies in regularly checking your dashboard for up-to-date metrics. You should pay close attention to the conversion rate, which reflects the percentage of clicks turning into purchases. If you notice fluctuations, this is an opportunity to investigate what changes influenced these figures. Perhaps certain keywords or topics you’ve recently targeted align more closely with audience interests, or specific product recommendations resonate better. Monitoring trends, such as seasonal spikes in certain items, can also guide your content planning.

Don’t overlook the value of A/B testing to enhance performance. By experimenting with different calls-to-action, image placements, or content formats, you can determine the most effective strategies for your site. Keep adjusting your tactics based on the data you gather. Amazon’s tracking system allows for such iterative improvements, helping you refine your approach toward increased affiliate sales success.


How much do Amazon affiliates make a month?

The earning potential for Amazon affiliates varies widely, depending on factors like the niche, the amount of traffic, and the effectiveness of their marketing strategies. Some affiliates make a few dollars a month, while others make thousands. On average, a diligent and strategic affiliate can earn anywhere from $100 to $2500 per month. Keep in mind that it takes time, effort, and consistent optimization of strategies to reach the higher end of this spectrum.

Can you get kicked out of the Amazon Affiliate Program?

Yes, you can. Amazon has strict guidelines for its affiliate program. Violations like not disclosing your affiliate status, using link shorteners, including links in eBooks or email, or engaging in deceptive promotional practices can lead to termination from the program. It’s crucial to familiarize yourself with Amazon’s terms of service and operate within their rules to maintain your affiliate status.

Does Amazon Affiliate pay for clicks?

No, Amazon’s Affiliate Program does not pay per click. Instead, it operates on a commission basis. Affiliates earn a percentage of the sale when a customer makes a purchase through one of their affiliate links. The commission rate varies depending on the product category, but it generally ranges from 1% to 10%. It’s important to focus on driving not just traffic, but qualified leads likely to make purchases.

How long does it take to start earning as an Amazon affiliate?

The timeframe to start earning can vary. Some affiliates see earnings within a few weeks, while for others, it may take several months. It largely depends on factors like the amount of traffic, niche competitiveness, and the quality of your content and marketing strategies. Consistency and patience, coupled with smart tactics, are key to seeing faster results.

What are the best practices for choosing products to promote?

The best practice is to promote products that are relevant to your content and audience. Look for products with good reviews and reasonable prices. Additionally, consider the commission rates for different categories. It’s also wise to choose products that you are knowledgeable about or have experience with, as this adds authenticity to your recommendations.

Is there a limit to the number of products you can promote?

Answer: No, there isn’t a specific limit to the number of products you can promote. However, it’s important to focus on quality over quantity. Promoting too many products can overwhelm your audience and dilute your content’s effectiveness. It’s better to carefully select products that align well with your audience’s interests and needs.

How do I track my sales and earnings?

Amazon provides an Affiliate Dashboard where you can track your clicks, sales, and earnings. The dashboard offers various reports that help you understand which links are performing well, which products are popular among your audience, and how much you are earning from your referrals.

What are the Amazon Associate commission rates?

The commission rates vary depending on what country you’re operating in, and some countries are higher than others.  Here are the current Amazon Associate Commission Rates.

What Happens to my Affiliate Link if the Product is no longer being sold by Amazon?

When the product you recommend no longer exists on the Amazon website, readers who click through from your link will either be taken to an error page or a page that shows that the product can no longer be delivered. 

Perseverance Pays Off

Embarking on the journey of affiliate marketing, particularly within the Amazon Affiliate Program, demands not just a strategic mindset but a steadfast commitment to consistency and patience. The landscape of affiliate sales can be as unpredictable as it is lucrative, and achieving that first trio of sales often represents a tipping point from mere effort to tangible success. It’s essential to recognize that overnight successes are rare and that the mettle of a true affiliate marketer is tested through their perseverance.

It’s through the continuous refinement of strategies, learning from the feedback loop of what resonates with your audience, and adapting to the ever-evolving digital marketplace that milestones are reached. Your initial sales are significant, not only for the financial reward they bring but for the proof of concept they provide; they validate the effectiveness of your approach and lay the groundwork for scaling to greater heights.

No matter how saturated the market might seem, there is always room for quality content and targeted, genuine recommendations. With each article you publish, each SEO tweak you make, or social media interaction you partake in, you are building a foundation. This foundation is what will sustain your affiliate business and enable you to reap the benefits of passive income. However, it’s important to maintain perspective; those benefits typically accrue over a longer timeline.

So embrace the marathon rather than the sprint. Celebrate the small victories, learn from the setbacks and keep charting your course towards those rewarding sales milestones. Your resoluteness in navigating the complexities of affiliate marketing is what ultimately turns the occasional trickle of sales into a steady and reliable stream.